World Class performance for Showforce at Jeddah Fest

Janet Jackson, 50 Cent and Liam Payne were just some of the artists to feature on the star-studded line up of Jeddah World Fest, the first international music festival to be held in the Kingdom of Saudi Arabia (KSA). Showforce was asked to provide international crew chiefs and crewing support to sister company, World Class Events who were appointed to assist with technical production for the impressive event.

Showforce sent in two teams – site crew and production crew. The site crew – one manager and four crew – arrived on site at King Abdullah Sports City before the rest of the crew, to unload trucks and prepare some of the extensive kit. The crew marked out the site, assembled the perimeter fence and erected the fence lines so that all internal areas, like toilets, concessions and service areas could operate smoothly. It also secured the fencing for the entrance lanes and egress system, ensuring the public could queue in a safe and orderly manner.

In addition, its production crew, featuring one manager and 20 crew, were again split into two teams between fellow suppliers Creative Technology and Protec. The crew working with Creative Technology were responsible for building all of the LED screens, which were diamond in shape and suspended on the main stage structure. Whilst the crew assigned to Protec crew set up all audio and lighting on the main stage. Once the build was complete, 10 crew were involved in the backline changes for all the acts that performed throughout the live show.

Jeddah Fest was the perfect opportunity for Showforce’s crew, who now have the appropriate visas and available to work in the region, to demonstrate their skills and expertise in a location that is full of event opportunities.