Showforce supports ADI at Saudi Cup

Horse racing’s richest race, the Saudi Cup took place on 28th – 29th February 2020, with a prize fund set at a staggering $20 million.

Held at King Abdulaziz Racetrack in the Kingdom of Saudi Arabia, Showforce worked alongside regular client ADI, who had been contracted by race organisers to transform the venue with an impressive 500sqm of LED screen. Showforce’s crew assisted with the install of 22 high resolution screens which were utilised to broadcast live coverage, elevate brand partners and assist spectators with wayfinding.

The Showforce team was onsite from 22nd February – 3rd March and amassed 876 man hours in total. At the project’s peak there were eight crew members, including an international crew chief, supporting ADI.

Showforce has assisted ADI with the installation of LED screens for several major sporting events in the Kingdom of Saudi Arabia.