Motoring success for Showforce with MMS and Imagination in Dubai

Throughout Showforce’s 26-year history the company has been successfully assisting clients with many of the world’s leading Motor Shows. So, when the Dubai International Motor Show 2017 arrived at the Dubai World Trade Centre this November, Showforce had an experienced team on-hand to assist long-standing clients MMS and Imagination. Showforce’s crew, valets and cleaners were in action from the 5th – 21st November assisting both clients with the build and de-rig of major motoring manufacturers’ exhibition stands.

The Showforce team supporting MMS included a crew manager, crew chief and three production crew who were tasked with installing an impressive lighting display for Jeep’s stand. This included positioning and wiring lighting on the exhibition stand’s truss and correctly connecting the cables. Once the show was over, the crew was responsible for loading containers with truss, video and lighting equipment. Showforce also provided MMS with six scissor lifts to assist with the load in ad de-rig.

Imagination was building Ford’s and Lincoln’s stand and Showforce provided a crew manager, four crew members, four car valets and two cleaners to assist. The crew were onsite from 5th November installing truss, lights and flooring. Whilst the car valets and cleaners worked during the shows open days.

The 2017 Dubai International Motor 2017 was the event’s 14th outing in Dubai and hailed as the largest and most action-packed in its 28-year history.