Showforce has been providing crewing support to LarMac LIVE at Creamfields since 2014. Year on year our involvement has grown. Since 2017 Showforce has been the only crewing company contracted by LarMac LIVE. In 2019 the number if crew shifts fulfilled by Showforce crew increased from 788 to 1051 including 38 by licenced telehandler and cherry picker drivers.

Over the course of the project, the Showforce crew amassed almost 10,000 man hours, with crew deployed from Showforce’s national network of offices in Liverpool, Manchester, Coventry and London.

Showforce provided stage hands, backline crew, plant operators, crew chiefs and a site boss. The Showforce crew were responsible for the load in of all equipment for every stage around the site, supporting the rest of the contractors: PRG, XL Video, Coloursound, Prism, Adlib, The Events Company, Christie and Brit Row.

Chris Martelly, operations director of Showforce comments: “We’re very proud of our reputation with Creamfields, it’s a large event which grows in stature year on year and the requirement for our services has been in step with that. Many of the crew supplied have experience of working on large festival sites and have worked for Showforce at Creamfields for the last four or five years.

Creamfields is a large site and the set up is always gruelling for the crew, inclement weather conditions in the days leading up to this year’s event made it particularly challenging. However, using their experience and initiative our crew got through it and delivered with their usual good humour and high spirits.”

Throughout the build days rigging equipment was unloaded and fixed rigging points for the truss motors were installed on the festival’s larger stages, preparing for the installation of lighting and video rigs. DJ risers were unloaded and distributed around the site and telehandler drivers were on hand to move equipment and assist with front of house installations etc.

On show days, Showforce deployed a dedicated team of crew for every stage, who redistributed and built risers for the various artists and a separate response crew that dealt with ad-hoc jobs around the site, as and when required.

All the stages were extremely busy, and the calibre of the headliners meant that the changeover between acts needed to be executed to perfection on show days. Showforce provided crew for showcalls on stages 1, 2, 3, 4 and 6.

The de-rig for Creamfields is always a mammoth task and Showforce delivered 129 crew overnight on Sunday 25th August with another 145 onsite on the Monday.

As you would expect off a project of this size crew numbers change regularly to meet the demands of the project. Showforce’s operations team was well prepared and ensured that there were plenty of crew trained and accredited ahead of time. In addition, in the week leading up to Creamfields, two Showforce crew managers, an operations manager and additional scheduling member spent the week in the Liverpool office. This ensured that any last-minute requirements could be dealt with promptly and that the right crew with the right skills sets were available when needed.