London Fashion Week

Type of event and stats

  • Fashion Show
  • 147 crew 

Event overview

Showforce supported leading creative agency My Beautiful City with a number of high profile catwalk shows and after show parties for London Fashion Week this February, including Emilia Wickstead, Matthew Williamson, Henry Holland, Joseph, Julien MacDonald, All Saints and Vivienne Westwood.

Overview/brief of Showforce’s Involvement

Nearly 150 crew members were deployed all over London to assist with the load in and installation of trackway, staging, sets, lighting, benches, flightcases, carpeting, props and other equipment for the shows.


Working with My Beautiful City’s event contractors such as White Light, they were responsible for ensuring that everything was set-up correctly and then de-rigged swiftly once the show came to an end. The various venues and sites included the famous and the quirky from Banking Hall, Criterion Restaurant, Foreign and Commonwealth office, Science Museum Royal College of Arts to Brewer Street Carpark and University of Westminster’s Ambika P3 Gallery and Sackler Gallery.

Ashley Cave, Technical Director said “Just wanted to say thank you to you and all your crew for your work, it was a great success in the end despite the last minute changes!”