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Showforce Summer Sports Spectacular - Part 1 We are halfway through what is turning out to be a glorious British summer and already Showforce have been a linchpin for the sporting calendar. Working alongside Arena Seating, Showforce have been helping the nation to a prime view of athletic ability. Whilst tennis fans crossed their fingers for British victories at Wimbledon and Queens, Showforce and Arena were there to let them take the weight off their feet so they could decide which loan option would be best to offset the cost of their strawberries throughout the tournament! Now for some fighting talk! Over 14,000 people were able to bear witness to Kevin Mitchell’s WBO challenge fight against Michel Katsidis at Upton Park. Like many of West Hams matches last season it was a one sided affair seeing the home team on the wrong end of the punishment; safe to say that the seating job lasted a lot longer than Mitchell’s three rounds! Kevin has promised he will bring home a world title and Showforce and Arena will be there to ensure that everyone has a seat when he does. The Paralympic World Cup in Manchester was made possible by the support of Showforce and Arena Seating at the Velodrome. Another job well done.

Showforce Summer Sports Spectacular - Part 2 The Guards Club, Windsor, has experienced the team of Arena and Showforce, allowing the paying spectators to enjoy Bucks Fizz and vol-au-vents from the relative safety of the stand whilst Chukkas were played between teams of gentlemen and their trusty steeds. Continuing with the equine theme, Royal Ascot was as colourful as ever. A display of some of the finest names in the business was accompanied by a great effort from all involved with the job. Just the betting to get right next year then… The One Day Test between England and Australia was a sell out at Lancashire Cricket Ground, and this meant that more seats were needed. A great victory for the English Team cheered on by a vociferous crowd – courtesy of Arena and The Force. The motor industry and Showforce have always had a strong relationship – from humble beginnings the Goodwood Festival of Speed has grown and grown and there is nothing quite like the smell of burning rubber, coupled with the scream of engines to get the blood flowing. Again Showforce teamed up with Arena to provide additional spectator viewing space with more temporary seating. With the European PGA in full swing, Showforce have been on par, delivering crews from Loch Lomond to Wentworth. Keeping in full swing during this sporting summer and demonstrating the Golf of difference between us and other crewing companies! At Crystal Palace Athletics stadium Showforce were on hand working in tandem with Limelight sports to support budding 2012 hopefuls at the National Youth Games, while our along the river at Battersea Park Showforce were an integral part of the JP Morgan Chase Corporate City challenge, for aspiring banking and business runners in the Capital.

July - Mamma Mia! The MAMMA MIA! INTERNATIONAL TOUR arrived at the Echo Arena, Liverpool in June for a 3-week run. Featuring 22 songs from one of the world’s greatest pop groups the arena was transformed into a 3,300 seat theatre especially for this production. Showforce’s Northern office joined the tour production company Littlestar Services (Europe) Limited to provide the stage crew assisting with the show load in and load out. A 40-man Showforce crew spent over 24 hours through split shifts transforming the arena ready for the opening night, this included the set up of lighting, sound, staging and flooring. By the next day the dress rehearsal was underway and a slice of Greece had arrived in Liverpool. In addition to the local stage crew Showforce provided the tour with show call staff for the 3-week run, these included follow-spot operators, stage hands, and wardrobe dressers. Leaving the Liverpool audiences dancing in the aisles this production has headed for Serbia and Cork. However, MAMMA MIA! INTERNATIONAL TOUR fans will be pleased to know it returns to the UK in November, playing at the Wales Millennium Centre in Cardiff until January 2011.