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Middle East Film and Comic Con The inaugural Middle East Film and Comic Con, was held at the Dubai International Marine Club, Mina Sayah, April 20th-21st. Showcasing cult entertainment and popular culture from various segments of the entertainment industry including science fiction and fantasy films and TV, animation, comic books, as well as pop art, collectables and merchandising. Showforce supplied a variety of mascots and hostesses for the event. There were many different activities to attract visitors to stands and plenty to see and do. The team Showforce provided included hostesses promoting playing cards; wrestler muscle men complete with fake tattoos; iron man and Chewbacca characters.

Duran Duran- 7he Sevens Stadium In support of their 13th studio album, 'All You Need is Now,' Duran Duran will play the huge 7he Sevens Stadium venue in Dubai. This show will include all their biggest hits as well as material from their critically acclaimed new album, which was produced by Grammy Award winner Mark Ronson. With over three generations of fans on their side there's no stopping Duran Duran, who have proven to the world that, indeed, All You Need Is Now and their future has never looked brighter. Showforce’s promotions team will be there working for Done Event’s supplying them with Ushers, Hostesses and Wristbanders to ensure the gig runs smoothly.

White Collar Fight Night Showforce models and Promotions added some glitz & glamour to the White Collar Fight Night VII held last Friday at the Habtoor Grando Hotel, Dubai. Working on behalf of facilities management company Transguard Group our quartet of stunning ring girls provided some distraction from the hard hitting action taking place between the corporate ‘suits’ and working men and women of the UAE. Now in its seventh edition, the event comprised a black tie dinner, an entertainment programme, and culminated with the evening’s main attraction, eight, and three-round bouts of white collar boxing. The event has become a must-see experience in Dubai’s social calendar, and provides a chance for the corporate ‘suits’ of the UAE to show their heart, help those in need, and get fit all in the name of charity, with a third of fighters’ sponsorship fees donated to Christel House, which provides education to underprivileged children in Bangalore, India.