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Showforce provide event staff to brand activation at Ramadan Light Festival

The Ramadan Lights Festival took place at the Dubai Ice Rink from 22nd May to 12th June, during this years’ holy month. The festival offered attendees a multitude of different games and activities ranging from VR experiences and football challenges, to an arts & crafts zone.  Running alongside the activities was a campaign called ‘A Touch of Love’ which encouraged families visiting the festival to donate their unwanted clothes to the less fortunate. Showforce supplied its client Duplays with experienced …

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Showforce called in to deliver historic wrestling event

Billed as the greatest Royal Rumble in history, the annual must-watch WWE wrestling event headed to King Abdullah Sports City in Jeddah, Kingdom of Saudi Arabia on 27th April. Featuring no less than 50 WWE superstars including John Cena and Triple H, as well as Braun Strowman, The New Day, Randy Orton and many more, the event was screened to millions of wrestling fans around the world. To ensure one of the biggest events in wrestling was as spectacular as …

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Showforce assist with DP World Cargospeed launch

Events don’t get much bigger than the launch of the ultra-fast hyperloop for cargo in Dubai on 29th April. The collaboration between DP World and Virgin Hyperloop was attended by everyone from Virgin’s chairman Richard Branson to Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammad Bin Rashid Al Maktoum. The DP World Cargospeed is designed to deliver goods at speeds of up to 620 miles per hour and link to existing roads, …

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Showforce attends the Middle East Film and Comic Con

The Dubai World Trade Center played host to a fun filled and star-studded line up at this years’ Middle East Film and Comic Con which saw over 60,000 fans attend the highly popular convention. Over its six-year history, the MEFCC has been attended by some of the most respected actors and actresses in the world, including the likes of William Shatner, Nick Frost and this year’s star, Kristian Nairn who played Hodor in Game of Thrones. Jonathan Quitt, director of …

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Showforce ensure K-POP’s big night in Dubai is a success

Some of K-POP’s superstars including Kangta, BoA, Super Junior, Generation, SHINee, Red Velvet and Trax headed to Dubai’s Autism Rocks Arena on the 6th April for an unforgettable night of infectious music, vibrant colours and eye-catching costumes. With more than 35 artists performing to a sell out crowd of K-POP fans, it was vital that the preparation was flawless – and that’s where Showforce stepped in to assist long-standing client 117 Live. Showforce has a track record when it comes …

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Showforce Chillout with Dubai Jazz Festival

Type of Event and Stats Music Festival 55 site crew 38 stage crew 40 clean-up crew Event Overview Showforce was delighted to assist global event producer, Chillout Productions with the delivery of the electrifying three-day Dubai Jazz Festival 2018. With performances from the likes of John Legend, Duran Duran and Ricky Martin, the festival took place at the Dubai Media City Amphitheatre from the 21st – 23rd February 2018. Overview/ Brief of Showforce’s involvement The Showforce team consisted of 133 …

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Another brilliant performance at Dubai Opera for Showforce

Globally renowned Andrew Lloyd Webber production Evita arrived at Dubai Opera this January for a 16 night sell out run. A joint production between Dubai Opera and Broadway Entertainment Group, Showforce supplied more than 30 crew members to assist with the build and de-rig of the production, as well as two chaperones and four wardrobe assistants. Beginning with the unloading of the tour’s seven stage trucks that transport all the set, stage, rigging, lighting and audio equipment. Once everything was …

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Showforce assist the annual Yas Walk

The 11th anniversary of The Walk 2017 took place at the world famous Formula 1 track, The Yas Marina Circuit.  The event was in aid of raising awareness for diabetes. Alongside the 5 kilometer walk around the track was a host of family-friendly activities which was made up of Bubble football, bouncy castles, trampolines and much more.  The walk was created in 2007 in celebration of World Diabetes day. The event encourages people of all ages and fitness abilities to …

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Motoring success for Showforce with MMS and Imagination in Dubai

Throughout Showforce’s 26-year history the company has been successfully assisting clients with many of the world’s leading Motor Shows. So, when the Dubai International Motor Show 2017 arrived at the Dubai World Trade Centre this November, Showforce had an experienced team on-hand to assist long-standing clients MMS and Imagination. Showforce’s crew, valets and cleaners were in action from the 5th – 21st November assisting both clients with the build and de-rig of major motoring manufacturers’ exhibition stands. The Showforce team …

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Wardrobe assistants and stage hands kept busy at Dubai Opera this autumn

Over the last two months, Showforce has been in action at Dubai Opera providing wardrobe assistants who helped with all costume changes and laundry for several shows: LA Dance Project, a Flamenco performance from Eva Yerbabuena, Mandela Trilogy and the world-famous Ballet Russes. Each of these shows proved to be extremely popular and attracted sell-out crowds. Showforce was delighted to supply wardrobe assistants to all four shows, helping with unpacking costumes, dress rehearsals and fittings for the cast to ensure …