About us

Showforce is an innovative, award winning event support-services company, specialising in providing experienced personnel to the entertainment industry.

With operational offices in the UK, UAE and Qatar, we have over 20 years’ experience in providing services for venues, film, television, theatre, live events, ceremonies and major public events.

Our turnkey solutions are consistent the world over, so whether your event is in London or Taiwan, our high standard of service, multi-faceted skill sets and adherence to health and safety will be exactly the same.

Over 20 Years of Experience in the Industry
• ISO 9001 Certified
• Proven success in a wide range of fields globally
Dedicated 24 hour support, 365 days a year
• Consistently winning awards for quality of service and delivery

Whatever your requirements, wherever your location, get in touch and let Showforce do the rest.

Event Crew. Stage Crew. Event Staff. Production HR. Technical Support. Man and Van.


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Behind the Scenes

Behind the Scenes

Behind the Scenes is a charity that provides financial support to industry freelancers when they are ill or injured. Grants are tailored to each individual including basic living costs, medical expenses, transportation and funeral support. The charity has been assisting our industry members in America since 2006, and launched in the UK last year. Showforce are delighted to support Behind the Scenes Charity and we urge everyone in our industry to support the cause.

To find out more about Behind the Scenes, please click the logo to be taken to their website.

Spotlight on: Anya Roszkowiak, Business Development Director

Anya Roszkowiak

It’s six months since you became Business Development Director, what have been your stand out moments so far?

It has to be my trips overseas. I’ve spent quite a lot of time in Milan over the last few months, both in the run up to Milan Expo and once it was open. As I speak Italian I was able to play an integral role in forming the partnership with BeA Models, which is something that I’m really proud of. I’ve also and travelled to the Middle East multiple times, where I have been able to experience the differences in the business first hand which has been incredibly insightful.

When you first took on the role what were your key objectives and how close are you to achieving these?

One of the key objectives was to establish a dedicated sales and marketing department that would assist in the further development and growth of the business, this included bringing our marketing in-house and implementing a social media strategy. I was keen to use my knowledge and experience from my previous role to ensure there was more of a link between new business and operations for the benefit of our clients. I’m now the single point of contact for new enquiries and take the sales process much further, working with operations to find the right solution for the client and conducting site visits.

I’ve also been heavily involved in promoting our new ‘Man and Van’ service in the UK which has proved really popular clients, particularly agencies, who really like that they can hire transport with experienced event crew rather than having to pay for the two services separately. I’m also looking closely at the UK’s event staff division which we’re steadily growing and expanding.

What trends have you seen in the industry over the last six months?

I think we’ve definitely noticed that budgets are tighter than ever. Clients are having to get two or three quotes rather than just going straight to their usual service provider which has often worked to our advantage and we’ve certainly attracted new business as a result.

There has also been more call for specialist skills we’ve definitely increased the number of clients we have in the festival sectors and we’re doing more work with agencies and the fashion industry than ever before.

How has Showforce adapted to keep ahead of the trends?

I think where some of our competitors have had a sharp increase in rates we have been more realistic. We did have a rate increase back in April but at the same time we also removed the night rate supplement so overall we’re offering better value for money.

We’re building on our previous successes, keeping ahead of what clients want and increasing the specialist services that we offer. Our work with all the leading lighting companies is a great example of this, we’ve boosted the numbers of technical crew we have in this area and have rapidly become the ‘go to’ crewing provider for the sector.

What do you think the next 6 – 12 months hold for Showforce?

On the business development side we have a lot of exciting things ahead in the Middle East with plenty of meetings with new clients. We also launched a new service providing female crew members, in a region where many private and exclusive events are only attended by women it is important that clients know there is a team of experienced and professional female crew at their disposal.

We’re definitely going to see a longer summer in the UK – September and October are already looking incredibly busy and things will also be picking up in the Middle East then so there is lots of fun and challenges ahead.